Social media—is an Internet based communication outlets that has become a staple of everyday communication for people of all ages, providing organizations, funders, volunteers, staff, and clients a way to connect easily and quickly all over the world.
Social media is a broad term that describes the various technologies used to connect people with like-minded people across the globe. Facebook is the star on the social media platform stage, with more than 200 million active users half of whom log on every day. Other social networking sites include MySpace, LinkedIn (which has a more professional look and feel), and various industry- and organization-specific social networking options that service providers can customize for your personal use. Twitter is another new voice in the conversation, offering organizations and individuals a way to provide continuous updates to those who subscribe to their Twitter feeds.
What can your organization do with social networking technologies to share your passion and build your fan base? Here are just a few ideas :
Create a Facebook page:
Create a Facebook page to post photos, events, announcements, and more to grow your online constituency in hopes of gaining more volun-teers and potential donors.